Must online product listings match the filed information

Yes. Online product listings should match the filed or registered information. The product name, the registrant or filer, the claims and the key use information should not become a second, more ambitious story on a main image, detail page, livestream script or advertisement. The Cosmetics Supervision and Administration Regulation and the Cosmetics Labeling Rules require labels and claims to be true, lawful and consistent with the registration or filing materials.

Published 11 November 2026 · Updated 11 November 2026

How to judge consistency

Compare the listing with the Chinese label and with the public filing or registration record. Extra efficacy statements that have no matching evaluation materials are still claims, even if they appear only in a detail-page graphic. After a change is completed, update the listing so that it does not keep selling the old name or the old claim.

What platforms increasingly check

Network operators and platforms are paying more attention to registration or filing information. A page can explain how a product feels to use, but it should not cross into medical claims or into effects that the evaluation file does not support.

Cautions

Cross-border listings and domestic listings may show different legal statuses. Do not copy a cross-border detail page onto a domestic general-trade listing as if the two channels were the same product record.

Questions we are often asked

Can user reviews on the page claim effects the label does not?

The operator is still responsible for the information it displays and promotes. Reviews should not be arranged as a way to publish medical or unsupported efficacy claims.

Do livestream scripts count?

Yes. Spoken claims in a livestream are still product claims for compliance purposes.