Can waterproof mascara or long-wear makeup be exported to China?

Yes. Waterproof mascara and long-wear makeup can usually be exported to China as ordinary cosmetics. “Waterproof” or “long-wear” on mascara, liner or lipstick is ordinarily a performance description of makeup, not a sunscreen water-resistance claim. A sunscreen that claims to be water-resistant must be registered as a special cosmetic and supported by the corresponding evaluation.

Published 11 November 2026 · Updated 11 November 2026

How to judge the path

Keep the Chinese wording precise. Makeup wear claims should not be written as if they were SPF waterproof claims, and a setting spray with SPF should not borrow mascara language to avoid registration.

Eye-area waterproof mascara still needs colorants and preservatives suitable for that site.

Typical documents, tests and labels

If the product remains ordinary makeup, Testing and ordinary cosmetics filing may proceed in parallel. The ordinary filing cycle is about 10–20 days in total, depending on completeness and supplementary requests. That timing applies only to ordinary cosmetics filing, never to special cosmetics registration and not as a guaranteed import timeline. Prepare any efficacy or consumer-test basis you will publish for long-wear claims. Jinshang Testing organizes the compliance work. Testing is coordinated with partner laboratories, and those laboratories issue the reports they perform. After a record is issued, check it on the official NMPA filing query https://hzpba.nmpa.gov.cn/gccx/ and the NMPA data-search page https://datasearch.nmpa.gov.cn/datasearch/home-index.html#category=hzp.

Cautions

Removers sold alongside waterproof mascara are separate cosmetics. See makeup removers.

Questions we are often asked

Does “24-hour wear” require a human trial?

Published claims need a scientific basis. Choose an evaluation method that actually supports the wear period you intend to print, and keep the wording from becoming absolute or misleading.

Is transfer-proof lipstick a new efficacy?

Usually no. It is still beauty modification if it only describes how the colour stays in place. Claims that do not fit the catalogue should be reviewed against new-efficacy rules.